SEO + CRO = Success!
You invest in SEO to attract targeted qualified traffic who will be interested in your products & services. Traffic is half the battle. Once the traffic is arriving at your site, you want to make sure that you’re converting that traffic into leads and sales. This is where Conversion Rate Optimization (CRO) comes in.
The process we go through to analyze the data in your analytics, gives us a comprehensive understanding of how your different market segments are experiencing your site according to their different buying behaviors and at the different stages of their buying process. We then use this information to tell us where the stumbling blocks exist on your site today and where the opportunity is to increase your leads and sales.
CRO is an ongoing process. We’ll look at your analytics, find stumbling blocks, hypothesize who your users are and what they are doing on your site, based on what the data is telling us. We will document recommendations for better page designs or offers. We would provide mockups and more specific direction in each recommendation and help you to make improvements to your leads and sales by focusing on the highest impact opportunities first.